The art and craft of logo design.

Designers often encounter clients who don’t quite understand what goes into making the logo they ordered. This isn’t their fault, but a little bit of education in the beginning can help you avoid problems later. A common misconception is that a logo means a graphic of some kind, with or without text.

A professionally designed logo is a key element to a proper brand. The best logos are evocative, memorable, and positively identified with the company they represent.