HOW IT ALL STARTED
Baton Rouge Group began with a vision to bridge communication gaps and empower businesses to thrive in an interconnected world.
The name Baton Rouge reflects our bold and dynamic approach to communication, symbolized by the "Dynamite Stick"
a force of transformation and innovation.
Rooted in our French heritage, the name also pays homage to a legacy of refined expression, strategic influence, and cultural depth.
It inspires our global outlook, blending sophistication with a powerful drive to ignite impactful change for our clients.
Origins
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Vision
Baton Rouge was born long before it became a company. At 13, its founder was already designing embroidered T-shirts marked by a dynamite stick symbols of impact, precision, and disruption and named the brand Baton Rouge. A promise was made then: whatever business would come later would carry that name.
Today, that promise has evolved into Baton Rouge Group, with a clear ambition to become Africa’s most talked-about and most refined communication group. A trend-setter by design, built to shape narratives, influence markets, and redefine excellence across the continent.
THE NETWORK
INTRODUCING
A WORLDWIDE EXPERTISE.
COMPLETELY VIRTUAL AND OMNIPRESENT
The principle is simple.
It is not a classic Ad agency we offer you but a "worldwide network expertise" at your disposal.
Ready to meet your needs. Our consultant network gained a sharp knowledge of the african and western market, in order to trigger an OPTIMAL DIVERSITY output.