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CASE STUDY 2
Africa Investment Forum
Client
African Development Bank Group (AfDB)
Sector
Development Finance | Investment Promotion | Public–Private Dialogue
Location
Abidjan Côte d'Ivoire | Johannesburg South Africa
Year
2018
The Challenge
Create and launch a new continental investment platform capable of redefining Africa’s global investment narrative—moving from aid and perception to bankable, deal-driven opportunities—while establishing instant credibility with heads of state, investors, DFIs, and global partners.
Our Role
As part of the African Development Bank’s Communication and External Relations function, Baton Rouge Group’s leadership played a central role in the creation, branding, and communication architecture of the Africa Investment Forum.
We were directly involved in the design of the AIF logo, the full brand ecosystem, and the strategic storytelling framework that shaped the Forum’s identity from inception.
The Work
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Designed the Africa Investment Forum (AIF) logo, ensuring institutional credibility and global relevance
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Built the complete brand ecosystem, including visual identity, tone of voice, and brand usage principles
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Developed the strategic narrative positioning AIF as a deal-room rather than a traditional conference
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Provided creative direction and editorial guidance across all key communication materials
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Ensured coherence across investor messaging, government communications, and partner-facing assets
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Supported the event communication strategy for the inaugural edition at Sandton Convention Centre
The Impact
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Established AIF as a strong, recognizable, and credible investment brand from its first edition
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Contributed to positioning Africa as a deal-ready continent in global investment circles
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Strengthened AfDB’s role as a convener of capital and partnerships
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Laid the branding and narrative foundation for a flagship platform that continues to scale
Expertise Demonstrated
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Brand Creation · Institutional Identity Design · Investment Storytelling · Multilateral Communication · Large-Scale Event Branding
“AIF was conceived as a brand before it became an event—designed to speak the language of investors.”
BRANDING
EVENT
PR
Branding
Logos Design, Prints, Animations, Digital...
Event
AIF First Edition
Sandton Convention Center
Public Relation
TRANSFORMING IDEAS INTO BELIEVABLE PROJECTS
1
MARKET RESEARCH & ANALYSIS
Describe the service and how customers or clients can benefit from it.
2
DIGITAL MARKETING SERVICES
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3
BRAND STRATEGY & POSITIONING
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