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CASE STUDY 1
Lagos Film City
Client
Office of Delyork & the Governor of Lagos State
Sector
Public Sector | Creative Economy | Infrastructure
Location
Lagos, Nigeria
Year
2024
The Challenge
Position Lagos as a global creative and film production hub by launching a landmark project capable of attracting international investors, industry leaders, and institutional partners—while aligning public vision, political leadership, and creative ambition.
Our Role
Baton Rouge Group was appointed to lead the strategic communication and creative direction of the Lagos Film City initiative, under the lead of DelYork International, supporting both the political narrative and the market-facing positioning of the project.
The Work
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Defined the strategic narrative and positioning of Lagos Film City as a continental creative infrastructure
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Led high-level communication strategy for government stakeholders and public audiences
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Designed the storytelling framework connecting culture, economic growth, and global relevance
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Supported the groundbreaking phase with coherent messaging and visual direction
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Supervised creative teams to ensure consistency, clarity, and execution excellence
BRANDING
EVENT
PR
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Branding
Logos Design, Prints, Animations, Digital...
Event
Groundbreaking, Signature...
Public Relation
TRANSFORMING IDEAS INTO BELIEVABLE PROJECTS
1
MARKET RESEARCH & ANALYSIS
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2
DIGITAL MARKETING SERVICES
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3
BRAND STRATEGY & POSITIONING
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